CNP NUTRITION

After winning his sixth Mr. Olympia title in October of 1997, Dorian Yates suffered a serious injury that required surgery and some time away from training. After rehab, he concluded that he wouldn't be able to maintain the intensity needed to defend his Mr. Olympia title. At this time, he looked for different avenues to occupy his time and that would require the same dedication and intensity. This provoked Dorian to contact his longtime friend, Kerry Kayes. Kerry has been in the sports nutrition and supplement industry for many years and has become well established in this field. They decided to combine their energy into creating a high quality supplement line, CNP Supplements that couldn't be surpassed by anyone on quality and design.

Through Dorian's dedication to becoming the best bodybuilder in the world, he realized the importance of proper nutrition and the key role of protein. Dorian knew from his own experience, how difficult it was to maintain sufficient protein intake throughout the course of the day. This led him to the understanding of the importance 4 quality protein supplementation. To assist bodybuilders, fitness enthusiasts, and athletes Kerry and Dorian decided to produce the highest quality, most effective protein product available.

Formulating the product required them to look for the newest and most cutting edge research available. One of the many areas they looked into was how various proteins affected metabolism and muscle growth. To ensure they utilized all the necessary resources and information, they enlisted the help of Brian Batcheldor. Brian is involved in the fitness industry on many levels, and is known around the world for his wealth of knowledge on sports nutrition and supplementation. With Brian's input and their research findings, they concluded it was impossible to find what they needed to produce this protein product in England.

Their lack of resources leads them to Phil Connolly, one of the leading experts on protein. As a formulator for most of the major sports nutrition companies, Phil was able to realize the quality of the product and its potential. His enthusiasm leads him to become one of the U.S. shareholders of Dorian Yates Approved. Phil's industry experience and the assistance of John H. Ernster allowed him to find materials needed to formulate and produce the finished product.

Now it was time to gain market share. To create a demand for the products, Dorian Yates Approved started an ongoing ad campaign in two of the most widely distributed bodybuilding magazines in the fitness industry, Flex and MuscleMag.

Currently, Dorian Yates Approved maintains twelve distributors with representation in Australia, Canada, Europe, Singapore and South Africa. Through an extensive advertising campaign, a well-established distribution network, and the highest quality products, Dorian Yates Approved continues to take steps to strengthen its product representation in the fitness industry.